our story
Pura Vida means “pure life” a Costa Rican philosophy of treasuring simplicity, connection, and joy in everyday moments.
Inspired by this way of living, our founder Alicia Calderwood opened Pura Vida Studio in 2019 after years of yoga and aerial training across the U.S. and a transformative trip to Costa Rica. Her vision was to create a welcoming community where movement, mindfulness, and connection come together.
Pura Vida is not just a saying, it's a way of life.